Cadillac Global Sales Increase 18.6% in February

Cadillac sold 21,460 vehicles in February 2017 globally, an increase of 18.6 percent. This marks the ninth consecutive month in which Cadillac has registered double-digit percentage growth.

Cadillac sold 21,460 vehicles in February 2017 globally, an increase of 18.6 percent. This marks the ninth consecutive month in which Cadillac has registered double-digit percentage growth.

Cadillac sales in the midsize luxury crossover category — the industry’s strongest segment — grew 46 percent in February and 49.3 percent so far in 2017.  Cadillac’s new XT5 luxury crossover launched in mid-2016 and has quickly become one of the U.S. market’s best-selling luxury models.

Cadillac’s growth in China, the world’s largest market, was a robust 89.6 percent in February. For the year to date, Cadillac sales in China are up 106 percent and global sales are up 32.3 percent.

According to Power Information Network, the average U.S. transaction price for a new Cadillac in February rose $890 to $54,590, thousands more than luxury competitors such as BMW, Audi and Lexus.

“Cadillac is earning sustained global growth, registering double-digit gains for nine consecutive months,” said Cadillac President Johan de Nysschen. “While growing the business significantly, we are at the same time elevating the aspirational character of the brand. Average transaction price growth in the U.S. market continues to be strong, reflecting both our disciplined strategy and the rising value customers are placing on Cadillac’s product substance.”

Cadillac sales in key regions appear in the table below.

SALES BY REGION

 

 

 

     

 

Feb-17

Feb-16

 % Change

YTD-17

YTD-16

% Change

United States

10,823

11,840

(8.6)

21,121

22,580

(6.5)

China*

9,034

4,766

89.6

27,045

13,103

106.4

Canada

754

685

10.1

1,411

1,496

(5.7)

Middle East

339

329

3

632

618

2.3

ROW

510

477

6.9

1,024

935

9.5

Total

21,460

18,097

18.6

51,233

38,732

32.3

 

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)