Buick Owners Can Stream March Madness Anytime on the Go

Prepaid OnStar 4G LTE plan provides unlimited data for only $20 per month

Buick owners in the U.S. with an in-vehicle OnStar 4G LTE WiFi hotspot don’t have to worry about missing a moment of the action during March Madness with the unlimited prepaid data plan.
Buick owners in the U.S. with an in-vehicle OnStar 4G LTE WiFi hotspot don’t have to worry about missing a moment of the action during March Madness with the unlimited prepaid data plan.

NEW YORK — NCAA March Madness tips-off tonight and Buick owners in the U.S. with an in-vehicle OnStar 4G LTE Wi-Fi hotspot1 don’t have to worry about missing a moment of the action thanks to a new unlimited prepaid data plan enabled by AT&T. The plan is only $20 per month2 and available across Buick’s entire 2017 retail portfolio of vehicles.

Buick drivers and their passengers already love being able to access email, check social media and live stream video from their vehicles3, and now passengers can stream all their favorite sporting events without being concerned about running out of data or missing any game-winning plays. Last year, Buick owners increased their OnStar 4G LTE data usage by 285 percent compared to 2015.

As a longstanding NCAA partner, Buick is especially excited to have this plan available for March Madness, one of the most streamed sporting events of the year. March Madness streaming reached 65 million people in 2016 and total live streaming of the tournament hit an all-time high of 1.1 billion minutes.

“Our customers’ lives are increasingly more mobile and it is important we provide connectivity solutions that meet their on-the-go expectations,” said Duncan Aldred, Vice President, Global Buick and GMC. “We are providing our owners with a data plan where the only limit is turning the car off.”

In addition to the 4G LTE connection enabled by AT&T, the OnStar Basic Plan4 comes standard on all new Buick retail models. The Basic Plan includes select remote vehicle services and the OnStar AtYourService marketplace via the myBuick mobile app5 among other features.

“As an NCAA Corporate Champion, we’re proud to play a role in delivering this capability to Buick customers,” said Joe Mosele, Vice President, Internet of Things Solutions, AT&T. “March Madness is one of the most streamed sporting events in the world, and with AT&T's 4G LTE-enabled Wi-Fi and this new unlimited data plan, passengers can enjoy endless entertainment on the go.”

For more information on plans and pricing, please visit OnStar.com.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick

1 Visit onstar.com for vehicle availability, details and system limitations. Services and connectivity may vary by model and conditions. Eligible vehicle and data plan required. 4G LTE coverage and service not available everywhere.
2 Plus applicable taxes and fees. Plan provides access to AT&T wireless data services for your equipped vehicle for 30 days. Payments are non-refundable (subject to applicable law). Visit onstar.com or att.com for plan details.
3 Compatible mobile device required.  Always pay careful attention to the road and do not drive distracted. Wi-Fi hotspot intended for passenger use only when vehicle is in operation.
4 Subject to terms and conditions.
5 Compatible mobile device required. Some features require a paid OnStar service plan