DETROIT – Chevrolet is collaborating with Twitter to deliver the automaker’s new “Everything but Football, Football Show” directly to fans through a first-ever global video subscription service on Twitter.
To help fans remember to tune in, they are invited to "Retweet to Subscribe” so that through a simple retweet they receive a notification each week when a new “Everything but Football, Football Show” episode is available, before it is widely released. Each episode will be published as a Twitter Moment.
Chevrolet enlisted the help of Commonwealth and MOFILM, a global community of filmmakers and content creators, to create the weekly web series, which features pranks, trivia and more with comedian Mark Smith interacting with Manchester United players, connecting fans to some of the world’s greatest athletes when they are off the pitch.
Chevrolet is creating numerous opportunities for viewer interaction by deconstructing each episode of the “Everything but Football, Football Show” into short segments that will be served up as multimedia stories within a Twitter Moment. Fans will be able to take the viewing experience to a new level by participating in fun trivia and polls, in addition to receiving easy-to-share highlights and content while going through an immersive video-viewing experience.
“It is our goal to break through the newsfeed-scrolling behavior of social, drawing fans to our brand and keeping them coming back week after week,” said John Gasloli, Global Chevrolet Marketing. “Using Twitter Moments and Retweet to Subscribe, Chevrolet is changing the video viewing experience from one that is passive, to one that is fully participatory and engaging. It also keeps the user within the experience, allowing them to engage with all content without ever leaving Twitter.”
“Executing creative and innovative work is not easy, and our team was elated that Chevrolet possessed the appetite to push the boundaries of video content on Twitter,” said Alex Josephson, head of global brand strategy at Twitter. “It’s a true testament to the trust and partnership we have built with Chevrolet.”
Visit @ChevroletFC to learn more and tune in: https://twitter.com/ChevroletFC/status/859391814960381952
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
Twitter, Inc. (NYSE: TWTR) is what’s happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv