Chevrolet Celebrates Dale Earnhardt Jr. with Heartfelt Tribute

TV spot to debut this weekend during AAA Texas 500 broadcast

Chevrolet pays homage to Dale Earnhardt Jr., a key member of the Team Chevy family and a NASCAR fan favorite, who is retiring at the end of this race season with a 30-second TV spot, called “What a Ride”, that features a collage of memories from his career including never-before seen photos, and footage from defining moments like his two Daytona 500 victories and his 26 race wins.
Chevrolet pays homage to Dale Earnhardt Jr., a key member of the Team Chevy family and a NASCAR fan favorite, who is retiring at the end of this race season with a 30-second TV spot, called “What a Ride”, that features a collage of memories from his career including never-before seen photos, and footage from defining moments like his two Daytona 500 victories and his 26 race wins.

FORT WORTH — This weekend, Chevrolet is taking the opportunity to pay homage to Dale Earnhardt Jr., a key member of the Team Chevy family and a NASCAR fan favorite who is retiring at the end of this race season. The brand will debut a new TV spot celebrating the major milestones in Earnhardt Jr.’s 22-year professional racing career during the broadcast of the Monster Energy NASCAR Cup Series AAA Texas 500 at the Texas Motor Speedway.

The 30-second spot, called “What a Ride,” features a collage of memories from Earnhardt Jr.’s career, including never-before-seen photos, and footage from defining moments like his two Daytona 500 victories and his 26 race wins.

 

“We have been so fortunate to have Dale Earnhardt Jr. as part of the Chevrolet family,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “His ‘Never Give Up’ attitude and true passion for performance are the same qualities that drove Louis Chevrolet to race more than a hundred years ago, and still drive us today to innovate and win.”

Earlier this year, during his retirement speech, Earnhardt Jr. affirmed his loyalty to the brand: “It’s an honor to carry the Chevrolet bowtie on my cars. And I don’t just mean that on the race track — I’m Chevrolet for life.” 

The new TV spot will air for the first time this weekend on the NBCSN broadcast and continue to be shown through the year-end championship banquet celebration in Las Vegas.

To view the spot: https://youtu.be/zIxLeQIIhb4

About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

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CONTACTS:

Afaf Farah
Chevrolet Communications
313-670-5679
afaf.farah@gm.com   

Jessica Stroupe
Chevrolet Trackside Communications
828-273-9474
jessica.stroupe@gmail.com