DETROIT — For the fourth consecutive year, Chevrolet will host children in Manchester, England, this week as mascots for Manchester United’s match versus Tottenham Hotspur. This year’s mascot moment focuses on 11 girls aptly named GoalKeepers.
Chevrolet will bring the girls — ages 11 to 15 from China, South Korea, Brazil and the United States — to Manchester to provide them with a once-in-a-lifetime opportunity to gain the tools, knowledge and inspiration needed to achieve their goals.
A recent study by global consultancy Ernst & Young indicates that more than 90 percent of female business leaders played sports as children. Chevrolet has teamed up with the Women’s Sports Foundation to encourage female empowerment through its GoalKeepers initiative, which is designed to demonstrate the possibilities sports can provide to millions of girls worldwide.
Chevrolet paired each girl with a mentor who will help her devise benchmarks and coach her toward reaching her goals. The GoalKeepers have a diverse array of ambitions, from interior design to medicine to engineering. Mentors were selected based on the girls’ individual interests and aspirations.
“Girls who play sports are more likely to graduate from college, have successful careers and become leaders, which is why we have created our GoalKeepers initiative,” said GM Chairman and CEO Mary Barra. “As part of this wider campaign, Chevrolet has dedicated this year’s mascots program to help girls keep ahead of the game and achieve their goals on and off the pitch.”
In the lead-up to Saturday’s match, the girls will participate in once-in-a-lifetime experiences designed to inspire, empower and create lasting memories. These include a series of goal-keeping workshops as well as spending time with Manchester United Legends, current first team players and club coaches.
The week will culminate in the life-changing experience of walking onto the historic pitch at Old Trafford with the Manchester United squad. Members of the team’s starting lineup will be wearing a Chevrolet GoalKeeper’s name on the back of their shirts, and each GoalKeeper will be wearing their life goal on the back of her shirt.
The Chevrolet Goalkeepers will get to keep these shirts, in keeping with football tradition, as mementos of a day that truly shows anything is possible.
Following their experience in Manchester, the girls will continue to work with their mentors virtually. The GoalKeepers will participate in ongoing mentorship sessions where they will set new targets and receive tips, advice and inspiration.
Manchester United’s Group Managing Director Richard Arnold comments:
"Chevrolet has partnered with Manchester United since 2014 as the official shirt partner of the club and we are very proud to have supported its Mascot Program for the last three years, creating lasting memories for youth athletes and provide important life skills through the Mascots Program.
"In addition, the club is also proud to support a number of programs through the Manchester United Foundation which encourage girls to participate in sport within schools and communities in the Greater Manchester area. Last year, the Foundation's Girls' Development team worked with almost 3,000 girls, creating a series of workshops and training sessions aimed at young female players, helping improve the skills and confidence in all areas of life."
For more information on this dynamic partnership and to learn more about each girl’s goal, please follow along on our ChevroletFC social channels.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
ABOUT THE WOMEN’S SPORTS FOUNDATION
The Women’s Sports Foundation — the leading authority on the participation of women and girls in sports — is dedicated to creating leaders by ensuring girls access to sports. Founded by Billie Jean King in 1974, our work shapes public attitude about women’s sports and athletes, builds capacities for organizations that get girls active, ensures equitable opportunities for girls and women through Title IX, and supports physically and emotionally healthy lifestyles. The Women’s Sports Foundation has relationships with more than 1,000 of the world’s elite female athletes and is recognized globally for its leadership, vision, expertise and influence. For more information, visit www.WomensSportsFoundation.org. Follow us: facebook.com/WomensSportsFoundation and Twitter: @WomensSportsFdn.
ABOUT MANCHESTER UNITED
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 139-year heritage we have won 66 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
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