General Motors
U.S. Consumer Privacy Statement

Such as your name, postal address, email address, screen name, photo, account ID, customer number, or telephone number. In limited circumstances, GM may collect a Social Security Number, for example if you win a sweepstakes or receive compensation that must be reported for government tax purposes.

Such as your IP address, browser type and settings, device type and settings, operating system and settings, unique device identifier, cookie data, associated identifying and usage information of computers and mobile devices that interact with our products, and information about your use of our products and services, such as wireless network usage, infotainment system usage, Wi-Fi data usage, and Vehicle Mobile Apps.

Such as information about your vehicle or information that is obtained from your vehicle and linked to you or reasonably can be linked to you. For example, we may be able to link information to you from your vehicle, including license plate number and vehicle identification number (VIN), or vehicle status, including mileage, oil/battery status, ignition, window, door/trunk lock status, vehicle diagnostic information, EV charging and discharging and stationary energy storage details.

Including the location of a vehicle, mobile device, or other device that is linked to you or can reasonably be linked to you, such as when you use our Vehicle Mobile Apps. For geolocation information for OnStar, see below.

Such as gender, date of birth, marital status, household composition, or veteran or military status. We may collect demographic or protected classification information when you respond to surveys or market research, interact with our websites and shopping tools, sign up for a GM account, participate in My GM Rewards, or enroll in OnStar.

Such as (a) information about your vehicle purchases or leases, including financing information, and information disclosed to us about your vehicle when it is serviced by a GM dealer or other third party such as service history, mileage, and diagnostic information, (b) information about your relationships with third parties in connection with your use of GM products and services, such as GM dealers, energy utilities, and companies offering or operating in-vehicle applications, (c) information about your accounts with us, (d) relationships you have with GM in addition to the purchase and servicing of your vehicle, such as My GM Rewards, a My GM Rewards Card, or OnStar or (e) information about how you use our products and services, such as home energy usage, home charging preferences, and records of your use of public charging.

We may collect payment information, including credit card information, when you interact with our websites and shopping tools, get a GM account, participate in My GM Rewards or enroll in OnStar.

Such as recordings of your voice when you use voice commands, call GM customer support for help with GM products and services, or interact with OnStar advisors in the event of, for example, a vehicle crash or health or safety emergency; or photographs and videos that you may submit for contests, sweepstakes, social sharing, or other purposes in connection with your use of our products and services.

We may collect the location of the vehicle, including Precise Geolocation, while the vehicle is in use, upon the occurrence of certain events, and to deliver OnStar services as set forth in the OnStar Services Consent available here. Precise Geolocation is location information that identifies a location within a radius of 1850 feet. In limited circumstances GM may still collect Geolocation Information from a disconnected vehicle. Please see “Disconnecting your connected vehicle” below for more information.

Information about how you drive a vehicle that is linked or reasonably linkable to you, such as vehicle speed, seatbelt use information, information about braking and acceleration habits, and related trip time and duration. We may also collect Seatbelt Information (whether the driver or passenger seatbelts are latched or unlatched) while the vehicle is in use to deliver OnStar services as set forth in the OnStar Services Consent available. We do not collect camera images or video from any sensors on the interior of your vehicle, such as the sensors integrated into the Super Cruise Drive Monitoring System, but we may collect data other than images or video that is derived from these sensors, such as when your vehicle detects a distracted or drowsy driver. We do not collect camera images or video from any sensors on the interior of your vehicle, such as the sensors integrated into the Super Cruise Drive Monitoring System, but we may collect data other than images or video that is derived from these sensors, such as when your vehicle detects a distracted or drowsy driver.

If you use artificial intelligence (AI) assistants in your vehicle or our Vehicle Mobile Apps, we may collect information about those interactions. This includes information you choose to share with the assistant and information about what you are trying to do when you use it. Depending on how you use the assistants, this may include, for example, the transcript of your interactions, places you ask it to navigate to, your contacts, call history, and details or comments related to the topics you discuss with it.

We may collect images and video from your vehicle’s external cameras and sensors (such as radar) only with your consent or when your vehicle detects a safety event (such as a collision or automatic emergency braking system engagement). You can change your consent anytime online in the Data and Privacy section of your GM account by logging in at OnStar.com or your vehicle’s brand website. Exterior camera images and video may capture your surrounding environment and individuals incidentally nearby. We may collect road information from your vehicle’s exterior cameras, such as signs and lane markings, even when images and video are not collected.

• Provide our products, programs, and services, such as to access your GM Account, save a vehicle configuration, use vehicle diagnostic tools, or, if you have an electric vehicle, to deliver charging programs
• Provide connected vehicle products and services, such as access OnStar advisors, enable in-vehicle connectivity, enable entertainment or navigation and stolen vehicle assistance
• Develop new products and services, including connected, autonomous, and car-sharing products and services
• Provide customer and vehicle support and services (such as recall information)
• Administer and validate warranties
• Conduct internal research and evaluate performance to develop, improve, repair, and enhance the quality, safety, and security of our vehicles, products, services, and technology.
• Administer your account(s) and process your payments for products and services
• Operate our websites and applications, including online registration processes
• Improve your online experiences, such as autofill data fields on our websites
• Maintain your account log-in information or contact information on Request a Quote forms between visits or locating a nearby dealer
• For operations and compliance purposes

• Maintain customer relationships and communicate with you
• Customize and improve communication content and your experience with GM
• Marketing and analytics purposes, such as providing more useful and relevant advertising to you on GM and non-GM websites about the products and services that may interest you
• Measure site activity, identify visitors to our websites, provide a better user experience, and tailor our marketing communications
• Evaluate our online advertising campaigns or tailor promotions and other marketing messages to you across your devices
• Administer your participation in contests, quizzes, surveys, promotions, and offers

• Verify eligibility for vehicle purchase or incentive programs
• Verify eligibility for a My GM Rewards Card and to provide My GM Rewards Card account management services
• To support the electronic signature and delivery process between you and your dealer
• Facilitate and support GM dealer, supplier, and community development programs.
• Enroll you in programs, services, or memberships with businesses that can assist with how you use your electric vehicle (such as energy utility companies and charge station operators)

• Protect the safety of you or others
• Evaluate or conduct a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets
• Comply with legal, regulatory, or contractual requirements
• Protect our rights, such as investigating, establishing, exercising, preparing for, or defending legal claims
• Prevent, detect, protect against, or respond to security incidents, identity theft, harassment, malicious or deceptive activities, or any illegal activity or preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action

• GM dealers and their service providers to deliver their products and services to you and to GM licensees;
• Service providers who help us provide our products and services to you, such as companies that administer our contests and promotions, host or operate our websites, send communications, perform data analytics, or process, store, or manage credit card information
• Fleet owners, dealers or rental car companies, for service or maintenance of their vehicles that you may use
• Emergency service and roadside assistance providers to deliver related services and to protect your safety or the safety of others (for example, to help you in an emergency)
• Wireless service providers, to deliver cellular or Wi-Fi connectivity to your vehicle
• Third parties where you have chosen to receive a service from them or authorized them to request data from GM (for example, financial organizations who offer financing for the purchase or lease of GM vehicles or the My GM Rewards GM Card program)
• Third parties for research and development purposes (such as university research institutes for improving highway safety)
• In connection with the sale, transfer or financing of a GM business or its assets, including any such activities associated with a bankruptcy proceeding
• As required or permitted by law, such as to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, local, or other governmental authorities
• As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, (c) to investigate, establish, exercise, prepare for, or defend legal claims, or (d) to conduct screening to ensure you are not on any government list of restricted parties

Some of the disclosures of the Personal Information listed above may qualify as “sales” under some state laws. Those categories may include:

• Identifiers, Digital Activity Information, and VIN may be disclosed to companies with which GM enters into business or marketing arrangements, such as third-party advertising networks, GM dealers, and financial institutions that GM works with to offer co-branded credit cards.
• Commercial information may be disclosed to GM dealers, and to financial institutions to which GM licenses personal information to offer co-branded credit cards.

We may disclose Driver Behavior Information collected from connected vehicles to our affiliates and the following categories of third parties for limited purposes:

• Affiliates (such as GM Financial) or third-party services providers (such as wireless connectivity providers) where you have chosen to receive a product or service from them or have authorized them to request data from GM
• Emergency service and roadside assistance providers to deliver services and to protect life or physical safety (for example, to help you in an emergency)
• General Motors Insurance when you have given your affirmative consent to disclose Driver Behavior Information or Precise Geolocation Information for usage-based insurance offers or to help determine your rate for an insurance quote or policy
• Service providers who work on our behalf and who do not have an independent right to use the Driver Behavior Information or Precise Geolocation Information, such as companies that help us develop our products and services or perform data analytics
• Fleet owners, dealers, or rental car companies, for service or maintenance of their vehicles that you may use
• As permitted by law, such as (a) when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, (b) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems, or (c) to investigate, establish, exercise, prepare for, or defend legal claims
• As reasonably necessary to comply with a lawful government request, regulatory requirement, legal order, or similar obligation, which must be in the form of a warrant or court order, absent exigent circumstances or applicable statutory authority

The nature of our connected vehicles means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you enrolled your vehicle in OnStar and then let someone else drive the vehicle). It is important that if you do let someone else use one of our products or services, you inform them of this Privacy Statement and of the privacy choices that you have made.

If you sell or otherwise transfer your vehicle, we strongly encourage you to delete all Personal Information (such as contacts, address searches, saved map addresses, or preferences) from the vehicle and contact us to transfer or cancel your account. If you do not delete this Personal Information, it may remain in the vehicle and may be accessible to future users of the vehicle. For instructions on how to delete Personal Information from your vehicle or restore factory settings, please refer to your owner’s manual.

Some model year 2019 and later vehicles may have an option to disable location services for OnStar that you can access through the Privacy Settings in your vehicle’s infotainment system. If you disable location services, we may still collect Geolocation Information from the vehicle in the event of an emergency (such as in the event of a crash, when the emergency call button is pressed, or where there is overheating of a high voltage battery).

For Model Year 2025 and newer vehicles, we may ask for your consent to collect video and measurements (not audio) from your vehicle’s built-in external cameras and sensors of the road and your surroundings during operation. For more information about this Exterior Camera and Sensor Data collection and to update your vehicle’s settings, visit the Data and Privacy section of your GM account, at https://experience.gm.com/myaccount/privacy. You can also visit Privacy Settings in your vehicle’s infotainment system for additional choices, including the ability to pause this data collection.

We may communicate with you by mail, telephone, e-mail, text or other electronic messages, through the in-vehicle infotainment unit or OnStar system or via our websites and applications. Texting with GM is subject to the GM Consolidated Texting Policy (Texting Policy), available at https://www.gm.com/texting-policy. Reply STOP to opt-out of any text message program or HELP for support information. Text message program frequency may vary and standard text message and data rates may apply. We do not purchase, sell, or rent GM text message program opt-ins or share these opt-ins with third parties for their own use.

If you do not want to receive marketing communications from GM, please visit our Consumer Preference System website at https://www.gmcontactpreferences.com. This will allow you to opt-out of communications or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt-out of direct mail communications, as well as telephone and email communications, or to change previously submitted opt-out preferences. When you opt-out of receiving marketing communications from GM, Personal Information about you may still be used for the other transactional and service-related purposes described in this Privacy Statement (such as vehicle support and service).

To unsubscribe from a particular email newsletter or other communication (such as My GMLINK Service Reminders), you should follow the instructions in the email or on a related website.

Our ad networks may offer ways to adjust your ad preferences, including the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (https://AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting non-GM websites, you may click on the AdChoices icon or link located at the bottom of our websites, where available, to learn more about the companies GM uses for personalized advertising or by visiting the Digital Advertising Alliance’s Opt-Out page for instructions on how to opt-out. Opting out of personalized advertising will not opt you out of all GM advertising, but rather only those GM advertisements that are personalized to your interests by the companies GM uses to display advertising on non-GM sites. After opting out of personalized advertising, you may still continue to see GM advertisements on non-GM websites based upon your interactions with the non-GM websites on which our advertisements appear.

GM offers the following privacy rights to all consumers covered by this Privacy Statement: 
 

• Access and obtain a portable copy of my Personal Information
• Correct my Personal Information
• Delete my Personal Information

Depending on where you reside, you may also be able to request additional privacy rights that may include:
 

• Opt-out of processing my Personal Information for targeted advertising (in California, this is called “Do Not Share My Personal Information”)
• Opt-out of selling my Personal Information
• Opt-out of certain types of automated processing of Personal Information
• Obtain a list of categories of Third Parties Receiving Personal Information
• Obtain a list of Third Parties Receiving Personal Information

We do not discriminate against consumers who exercise these rights. We take reasonable steps to respond to all requests and will work to process your request in accordance with the laws that apply where you reside. Our processing time may vary, and in some cases, we may require up to 45 days to process your request. We may retain the Personal Information you submit with your request for as long as required or permitted by applicable law.

For consumers who submit a request to “Access my Personal Information,” we will also notify you of vehicles that we associate with you as the vehicle owner or the account holder for vehicle services, and the categories of data that we collected about these vehicles. These categories of vehicle data may include Driving Behavior Information, Geolocation Information, and Vehicle Information. If we notify you that GM has collected categories of vehicle data for a vehicle that you own and operate, you may submit a request for additional access to the vehicle data that relates to your vehicle use by following the instructions provided with that notice.

You may be permitted by law to authorize someone else to act as your agent to exercise privacy rights on your behalf. In such cases, your authorized agent must provide documentation supporting his or her authority to make this request on your behalf. In some cases, we may also require you to verify your identity directly with us and confirm the request before we will process it.

Further information about how to submit this request and the documentation we require to support it is available within our U.S. Consumer Privacy Request Form at https://consumerprivacy.gm.com. Your authorized agent can also contact us at gm.datacompliance@gm.com to request a copy of our Authorized Agent Form and to submit this request on your behalf. Documentation supporting your authorized agent’s right to submit this request on your behalf, such as a copy of our Authorized Agent Form signed by you or a Power of Attorney, must be submitted with this request. If this request is submitted over the phone, your authorized agent will be asked to email supporting documentation to gm.datacompliance@gm.com.

For your protection, we take reasonable steps to verify all requests before they are processed. This may include, for example, a request from us for you to confirm your identity, to validate documents you submit to us, to verify your authority to make the request, or for other purposes. In all cases, we reserve the right to deny your request if we cannot verify you or your authority to make the request.

If we decline to take action regarding your request, we will notify you. You may have the right to appeal. To submit an appeal request, please contact us at gm.datacompliance@gm.com.