Social Media Policy
Social Media is constantly changing the way we connect. It helps us start new relationships and engage in discussion with customers and colleagues from around the globe.
The Social Media Policy was created in order to protect GM’s reputation, compliance with applicable law and regulations and empower employees to be advocates of the company. We ask you to stick to these 8 key points in the Policy:
1. Be honest when disclosing your identity
If you post about the auto industry or GM, disclose that you work for or with the company by using the hashtag #IWorkForGM or #IWorkWithGM to your post.
2. Only approved spokespeople can speak on behalf of GM
Even after you have identified yourself as working for GM, be clear that the views and opinions you have expressed are your own. Because only approved spokespeople can speak on behalf of GM, providing professional references or recommendations, including those on LinkedIn, are prohibited. If you think an official GM response may be required for something you see on social media, contact the GM Corporate Social Media Team at firstname.lastname@example.org.
3. Keep confidential information to yourself
You should never reveal non-public company information on social media. Treat all confidential information and trade secrets of our company, of our partners and suppliers as strictly confidential.
4. New social media channels require approval
To ensure channel success, you should not open GM social media channels without first getting approval from the GM Social Media Center of Expertise. For additional information about the new channel request process, contact email@example.com.
5. Use good judgement about what and how you share
Keep in mind that your posts can potentially tarnish reputations or infringe on the rights of someone else. Do not post information or rumors that you suspect or know to be false about GM.
6. Treat others with respect
Customers, colleagues, supervisors, suppliers, competitors and others may have access to your posts. Offensive or inappropriate remarks are as out-of-place online as they are offline. Use the same set of standards as you do in the physical workplace.
7. Private things are not private
Many times things that you publish can be seen or found by others, despite privacy settings. Consider everything you post online as potentially discoverable by anyone.
8. Familiarize yourself with the full Social Media Policy
If you are a GM employee, employee of a GM subsidiary or GM Representative (consultants, agents, sales representatives, independent contractors, and contract workers), it is your responsibility to be familiar with the Policy in its entirety, as well as any regional addendums associated with your location. Click here for the full version.