We live in an age of seamless connectivity. Drivers deserve their vehicle to help keep them connected to the information and entertainment that helps make their lives better, simpler, more in-touch.
At GM, we deliver on that promise of in-vehicle "infotainment." When our drivers need personalized entertainment like customized music or talk radio, we deliver. Advanced technology like lomation (the ability to find goods and services on the fly powered by on location-based information services) is built into our vehicles. We even offer advanced navigation services through our advanced in-vehicle technology.
Many of our vehicles offer an advanced suite of infotainment services. In Chevrolet vehicles, it is called MyLink1. Buick and GMC offer the suite under the name IntelliLink1. In Cadillac vehicles, the system is called CUE – for Cadillac User Experience. Our vision for infotainment is to empower our customers to maximize their enjoyment and customize their in-vehicle entertainment experience – simply and with a robust array of choices.
These systems retain all of the capabilities of today's entertainment units, including AM/FM/XM tuners, CD player with MP3 playback, auxiliary inputs and USB2 inputs. Front and center is a 7-inch, high-resolution, full-color touch screen display that makes the new media system more usable, informative and attractive.
Text messaging and stereo audio streaming from smart phones – via a wireless connection that – integrated through Bluetooth3 builds on the usual, hands-free phone capabilities already offered in most of our vehicles. A Gracenote database built into the system makes it easier for drivers to pick tracks stored locally on their smart phones or other media devices to play.
What's more, the flexibility of interaction is paramount. The systems enable drivers and passengers to interact via touch-screen, steering wheel control or voice control with equal ease.
All of this is for a simple-yet-powerful reason: Connectivity matters. The philosophy driving our in-vehicle connectivity advancements can be just as simply stated: Offer in-car entertainment systems that are intuitive to use, keep drivers safe on the road and maximize their connection to the rest of their lives.