Innovation: Quality & Safety

Quality Inside and Out

Developing high-quality cars, crossovers and trucks begins with the customer in mind.

At GM, it’s about getting everything right for our customers – from the way we design, engineer and manufacture our vehicles, all the way through the ownership experience.

In 2014, General Motors received more J.D. Power Initial Quality Awards than any other manufacturer – now two years in a row.1  That’s something no other automaker can say.

The J.D. Power Initial Quality award means even more to us because it’s based on driver feedback. After all, the satisfaction of our customers is behind everything we do.

We are proud of these awards but we aren’t standing still. We’re continuing to drive a quality focus deeper into the company, across all disciplines – from Design and Engineering, to Manufacturing and Sales and Marketing. It is an enterprise-wide approach to quality where every employee plays a role. Because at GM, the customer is put first in everything we do.

1.  GM is “Highest Ranked in Initial Quality for Midsize Car, Compact SUV, Small SUV (tie) Large SUV (two in a tie) and Large Heavy Duty Pickup.”  For J.D. Power award information, visit