Developing high-quality cars, crossovers and trucks begins with the customer in mind.

At GM, it’s about getting everything right for our customers – from the way we design, engineer and manufacture our vehicles…all the way through the ownership experience.

Over the past years, GM has made significant improvements in quality, reducing global warranty claims by about half, and is now considered to be among the best in the industry.

But we aren’t standing still. We’re continuing to drive a quality focus deeper in to the company, across all disciplines – from Design, to Engineering, to Manufacturing, to Sales and Marketing. It is an enterprise-wide approach to quality where every employee plays a role.

To sharpen the focus on customers and accelerate quality performance, GM has made a unique move, by linking vehicle quality and customer experience under one leader. The move allows us to better listen to what matters most to our customers, and feed critical quality and customer data into the vehicle development process. It’s another example of how GM is considering the customer in everything we do.