Innovation: Quality & Safety

Quality Inside and Out

Developing high-quality cars, crossovers and trucks begins with the customer in mind.

At GM, it’s about getting everything right for our customers – from the way we design, engineer and manufacture our vehicles, all the way through the ownership experience.

We’re proud to have been recognized by J.D. Power and Associates with an industry leading eight 2013 Initial Quality awards. Chevy, Buick, GMC and Cadillac all took home awards and we’re honored that our commitment to quality was recognized.

The J.D. Power Initial Quality award means even more to us because it’s based on driver feedback. After all, the satisfaction of our customers is behind everything we do.

We are proud of these awards but we aren’t standing still. We’re continuing to drive a quality focus deeper into the company, across all disciplines – from Design, to Engineering, to Manufacturing and Sales and Marketing. It is an enterprise-wide approach to quality where every employee plays a role. Because at GM, the customer is put first in everything we do.