Johan de Nysschen was appointed executive vice president & president, Cadillac in July 2014. de Nysschen is responsible for all aspects of Cadillac globally, including sales, pricing and network development; strategic brand development and marketing; product portfolio planning, including providing critical input for product engineering and design; and overall business results.
de Nysschen, 56, joined GM from Infiniti Motor Company, where he had been president since July 2012. He oversaw all functions within the Infiniti Business Unit of Nissan Motor Company Ltd, including managing global business operations for Infiniti, ensuring consistent development of the Infiniti brand, and driving its profitable growth around the world.
Prior to Infiniti, de Nysschen was president of Audi of America Inc., at Volkswagen Group of America, Inc. from December 2004 and was in charge of business in the United States. de Nysschen was a member of the Executive Board of Volkswagen of America, Inc.
de Nysschen joined Audi of America after many successful international assignments at Audi, including president of Audi Japan from April 1999 to December 2004. During that time, heoversaw significant development of the Audi business, establishing an exclusive Audi dealer network and reconfiguring the vehicle lineup.
From 1993 through 1999, de Nysschen was general manager, Audi South Africa. Prior to that he held various management positions in the automotive and plastics/automotive components industries, and in government service.
de Nysschen holds an MBA in marketing and finance from the University of Pretoria and a bachelor’s degree in commerce and economics from Nelson Mandela Metropolitan University. A motorcycle and performance automobile enthusiast, de Nysschen is married to Anna Cione-de Nysschen, a Detroit native. He has two adult children from a previous marriage.