GM’s purpose begins with a few simple but incredibly powerful words: We are here to earn customers for life.

Our purpose shapes how we invest in our brands around the world to inspire passion and loyalty.

It drives us to translate breakthrough technologies into vehicles and experiences that people love.

It motivates the entire GM team to serve and improve the communities in which we live and work around the world.

Over time, it’s how we will build GM into the world’s most valued automotive company.