Volt Ad Impresses GLAAD

Chevrolet’s GLADD award winning “I’m Electric” print ad.

Chevrolet won a GLAAD Amplifier Award for their "I'm Electric" Volt ad (right) at the award ceremony in New York. The recognition, awarded by the Gay and Lesbian Alliance Against Defamation (GLAAD), recognizes the best in LGBT-inclusive advertising, marketing and public relations.

The ad originally appeared in the local Detroit LGBT newspaper, Between the Lines, in June 2012 and quickly spread around the world via social media channels. An analysis of its reach estimates that more than 11 million people have seen the ad.

On hand to receive the award were Bill Woodard and Rachel Marshall, the creative minds behind the ad from Goodby, Silverstein & Partners in Detroit. They were joined on stage by Matt Scarlett, the National Advertising Manager for the Volt, and Joe LaMuraglia, LGBT Communications Manager. Josh Kilmer-Purcell and his partner Brent Ridge, also known as the Fabulous Beekman Boys, were the celebrities delivering the award on stage at New York's XL night club.