GM’s U.S. Sales Down 6 percent in January

Chevrolet car sales up 13 percent on Strength of Cruze, Sonic

DETROIT – General Motors Co. (NYSE: GM) today reported total sales of 167,962 vehicles in the United States in January, down 6 percent compared with a very strong January 2011.  

“Chevrolet drove our performance once again and sales of our fuel-efficient new cars were especially good,” and Don Johnson, vice president, U.S. Sales Operations.  “The strength that the economy and the auto industry showed in the fourth quarter carried into January, so we believe the year is off to a good start.”

Chevrolet passenger car sales increased 13 percent. GM’s total passenger car sales increased 3 percent in January, led by a 30-percent increase in sales of fuel-efficient small and compact cars, which include the new Chevrolet Sonic, the consistently strong-selling Chevrolet Cruze and the new Buick Verano.  

In addition, the Buick LaCrosse, which now offers the 36-mpg highway eAssist powertrain as standard equipment, posted a 6 percent year-over-year increase, and the Chevrolet Camaro was up 20 percent.

GM’s crossover sales decreased 18 percent and sales of trucks, which include full-size pickups, vans and SUVs, decreased 6 percent.    

Retail deliveries declined 15 percent compared with the same month a year ago and accounted for 70 percent of GM sales.   


Jan. 2012 Total Sales

Total Change vs. Jan. 2011

Jan. 2012 Retail Sales vs. Jan. 2011

Jan. 2012 Retail Sales Change vs. Jan. 2011





















Total GM






“In 2012, we will strengthen our position with more new products, an even better dealership experience and reinforce the disciplined ‘go to market’ strategy that helped us grow profitably in the United States in 2011,” said Johnson.

GM has an aggressive new product plan for 2012:  Production of the new 2013 Buick Verano is ramping up.  In January, the company began production of the 37-mpg 2013 Chevrolet Malibu Eco, with four-cylinder and turbo powertrains launching in the summer, about the same time the new 2013 Chevrolet Spark arrives in showrooms. 

In late spring, Cadillac will launch its new XTS large sedan and in late summer, its new ATS luxury sports sedan.  Late in 2012, Buick will launch the new Encore crossover, which made its debut at the North American International Auto Show. 

At the Chicago Auto Show, GMC will introduce a new Acadia, which will go into production in late 2012.  Other new products will be announced at major U.S. auto shows and other events throughout the year. 


Units @
Dec. 31, 2011

Days Supply (selling days adjusted)

Units @
Jan. 31, 2012

Days Supply (selling days adjusted)

All Vehicles





Full-size Pickups






Industry Sales

Dec. 2011 SAAR

Jan. 2012 SAAR  (est.)

Full Year 2012

Light Vehicles

13.5 million

13.5 million

13.5 million – 14.0 million


General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

Forward-Looking Statements

In this press release and in related comments by our management, our use of the words “expect,” “anticipate,” “possible,” “potential,” “target,” “believe,” “commit,” “intend,” “continue,” “may,” “would,” “could,” “should,” “project,” “projected,” “positioned” or similar expressions is intended to identify forward-looking statements that represent our current judgment about possible future events. We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. Among other items, such factors might include: our ability to realize production efficiencies and to achieve reductions in costs as a result of our restructuring initiatives and labor modifications; our ability to maintain quality control over our vehicles and avoid material vehicle recalls; our ability to maintain adequate liquidity and financing sources and an appropriate level of debt, including as required to fund our planned significant investment in new technology; the ability of our suppliers to timely deliver parts, components and systems; our ability to realize successful vehicle applications of new technology; and our ability to continue to attract new customers, particularly for our new products. GM's most recent annual report on Form 10-K and quarterly reports on Form 10-Q provides information about these and other factors, which we may revise or supplement in future reports to the SEC.