General Motors India has sold 5,302 vehicles in the month of April 2014 against 8,196 units sold in the corresponding period last year. These include 1,828 units of Beat, 1,267 units of Tavera and 939 units of Chevrolet Enjoy.
“Customer sentiment continues to remain negative even with price reduction on account of excise duty cut and other market promotion schemes. Going by the market scenario, we expect the challenging times to continue as the general economic conditions continue to remain depressed,” said P. Balendran, Vice President, General Motors India.
“The buoyancy in the market is completely missing and we don’t see any market upturn before the new government assumes office,” Mr Balendran added.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million Chevrolet cars and trucks alone in a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in