NEW YORK – Cadillac has appointed Richard Brekus to the position of director, Global Product Strategy, effective August 17, 2015. Brekus will report to President Johan de Nysschen, joining Cadillac’s management team and leading the brand’s product planning, product management and portfolio planning across the Cadillac’s global regions.
“Richard’s appointment to Cadillac’s management team signals our heightened focus on growing the brand with a balanced product portfolio across our global markets.” de Nysschen said. “I look forward to having him on my team as a strategic partner who will play a key role in continuing our brand transformation.”
Brekus joins Cadillac from MSP Advisors, where he served as president, providing product, marketing and sales consulting services to automotive original equipment manufacturers. Prior to MSP Advisors, Brekus held senior leadership positions in corporate and product strategy, pricing, volume planning and new car sales over an 18-year career at BMW of North America.
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.