GM’s January Sales up 18 percent on Crossover, Truck Demand

General Motors Co. (NYSE: GM) dealers in the United States delivered 202,786 vehicles last month for the company’s best January sales in seven years. Total sales were up 18 percent compared to a year ago. Retail sales were up 14 percent and fleet deliveries were up 32 percent.

  • Chevrolet up 20 percent with Silverado up 25 percent
  • GMC up 29 percent as every truck and crossover posts gains
  • Cadillac up 3 percent driven by XTS, Escalade

DETROIT – General Motors Co. (NYSE: GM) dealers in the United States delivered 202,786 vehicles last month for the company’s best January sales in seven years. Total sales were up 18 percent compared to a year ago. Retail sales were up 14 percent and fleet deliveries were up 32 percent.

“Consumers feel very good because more people are working, the U.S. economy is expanding and fuel prices are low,” said Kurt McNeil, U.S. vice president of Sales Operations. “Consumer and commercial demand for trucks and crossovers is really driving our business, and our move into the small crossover segment with the Chevrolet Trax and Buick Encore, and mid-size pickups with the Chevrolet Colorado and GMC Canyon, was well-timed.”

Year-over-year pickup deliveries increased 42 percent, following last month’s 43 percent increase. Large pickup sales were up 22 percent and more than 8,000 all-new mid-size trucks were delivered. GM is the only U.S.-based automaker competing in this segment.

Sales of crossovers and SUVs were up 36 percent year over year, with the Chevrolet Equinox and Traverse, the GMC Terrain and the Buick Encore all posting their highest January sales ever. Chevrolet will unveil a refreshed Equinox at the Chicago Auto Show on February 12.

Highlights (vs. 2014 except as noted)

  • Chevrolet had its best January total and retail sales since 2008.
  • Silverado deliveries increased 25 percent and in just five months, the all-new Colorado has overtaken the Nissan Frontier to become No. 2 in retail market share in the mid-size pickup segment.
  • Tahoe sales were up 88 percent, Suburban sales more than doubled and the Traverse was up 89 percent.
  • The Chevrolet Cruze, which had its best annual sales ever in 2014, began 2015 with its best January sales ever, as did the Spark.


  • GMC had its best retail sales since 2004
  • Sierra sales were up 14 percent.
  • Every GMC crossover and SUV saw higher sales: Yukon and Yukon XL sales more than doubled; Terrain was up 25 percent and Acadia was up 8 percent.
  • The Canyon had its best January in 10 years following the launch of the all-new model late last year. 


  • Encore deliveries rose 46 percent for its best January ever.


  • Deliveries of the XTS were up 14 percent.
  • Demand for the new Escalade continues to exceed expectations, with deliveries up 149 percent.

Average Transaction Prices (ATPs):    

  • ATPs were $34,800, according to J.D. Power PIN estimates through Jan. 25, up $2,400 per unit compared to a year ago.    


  • Month over month, GM reduced incentive spending as a percentage of ATPs, according to PIN estimates. The company has had the lowest incentives of all domestic automakers on an ATP basis in 11 of the last 13 months.
  • Incentive spending as a percentage of ATPs was 10.5 percent in January, down 0.3 points month over month, while industry average spending was 9.6 percent of ATPs, down 0.7 points. 

Fleet and Commercial:

  • Commercial deliveries were up 17 percent, for the 15th consecutive monthly year-over-year increase.  Truck, SUV and crossover deliveries all were higher.
  • Sales to government customers were up 27 percent driven by crossover and SUV deliveries, including the new Chevrolet Tahoe Police Pursuit Vehicle.

Industry Sales:

  • GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in January was 16.6 million. 

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

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