GMC Sierra HD Leads Segment in J.D. Power APEAL Study

Terrain places second in Compact SUV category

The 2015 GMC Sierra SLT front three quarter view
The 2015 GMC Sierra SLT front three quarter view

DETROIT – Underscoring its appeal to discerning owners of full-size pickups, the 2015 GMC Sierra HD led the Large Heavy Duty Pickup segment in the 2015 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study released today. The 2015 GMC Terrain placed second in the Compact SUV category.

The APEAL Study examines – through consumer surveys – how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which make up an overall brand score measured on a 1,000-point scale.

“These and similar awards affirm that our customers recognize and appreciate the precision engineering, design and technology that go into every GMC,” said Duncan Aldred, U.S. vice president, GMC. “Sierra HD trucks are engineered without compromise to deliver the capability, refinement and technology that inspire confidence with every task.”

Because many owners of heavy duty pickups use them for hauling and towing, GMC paid special attention to features that promote greater driving confidence and comfort on long trips, such as integrated cruise control and auto grade braking. They help drivers maintain a set speed up and down grades, even when towing a heavy trailer in mountainous terrain.

On Sierra HDs equipped with the available Duramax diesel engine, the driver can also engage the diesel exhaust brake, which uses the variable vanes in the turbocharger to smoothly and quietly create additional backpressure in the engine to help slow the vehicle. The combination of the exhaust brake and the automatic transmission downshifts helps maintain the desired speed, even on long, steep highway downgrades.

A standard rear-vision camera system provides a view of items behind the vehicle and can assist with lining up in front of a trailer.

In June, 48 percent of Sierra HD retail sales were Denali HDs.

The Terrain remains a favorite in the compact crossover segment, introducing customers to the brand’s premium design and luxury features. Customer connectivity in the 2015 Sierra HD and Terrain includes GMC’s IntelliLink infotainment system, along with OnStar with 4GLTE and built-in WiFi hotspot, providing a mobile hub for drivers and passengers to stay connected.

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at https://www.gmc.com/, on Twitter at @thisisgmc or at https://www.facebook.com/gmc.