GM Salutes Veterans During Military Appreciation Month

22 million U.S. military veterans are eligible for GM Military Discount

GM Military Discount
GM Military Discount

DETROIT – From May 1 to June 30, 2015, all active, reserve, retired and veteran military – regardless of separation date – can receive the GM Military Discount on eligible Chevrolet, Buick and GMC vehicles.

More than 40,000 active and veteran service members took advantage of the GM Military Discount last year, and GM is again offering the most comprehensive military pricing program of any automaker to all 22 million active and veteran service members from all branches: U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard – and their spouses – during May and June.

“GM has supported the U.S. military for 100 years and we continue to be their strong allies,” said Steve Hill, GM vice president of U.S. sales and service. “This discount is just one way we’re thanking the men and women who’ve served our country.”

First offered in 2008, the GM Military Discount Program features pricing below the Manufacturer’s Suggested Retail Price for eligible vehicles. The expanded eligibility makes it the most comprehensive military purchase program in the auto industry through June 30.

The discount can be combined with most other current incentives. Current USAA Insurance members are also eligible for an additional $750 discount. Eligible customers must take delivery by June 30, 2015.

GM Chief Diversity Officer and retired U.S. Navy Capt. Ken Barrett said the GM Military Discount recognizes and demonstrates appreciation for those who have served.

“Our support also includes significant employment and training opportunities for our currently transitioning military and philanthropic support for organizations dedicated to serving those who have sacrificed so much,” Barrett said.

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About General Motors

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

About GM Military Support

GM’s 100-year history of military and support leadership continues today through philanthropy, education and training opportunities and employment initiatives. The GM Military Discount offers the most comprehensive military purchase program in the auto industry to active duty members, reservists, National Guard members, veterans and retirees — and spouses — of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard.