NEW YORK – Cadillac and Visionaire today unveiled the next installment in the gallery space at Cadillac House entitled “RICHARD AVEDON – MOVING IMAGE.” From September 8th to September 31st, the gallery will be filled with various forms of Avedon's work celebrating his 60 year-tenure as the preeminent fashion photographer who shaped contemporary image-making and international aesthetics.
The exhibit includes a 1996 series of CKbe perfume commercials inspired by the subjects’ authentic experiences and personal desires featuring personalities of the era such as Kate Moss, James King and more. Also featured is a selection of never-before-seen films from The Richard Avedon Foundation archives that document revealing moments from Calvin Klein Jeans casting interviews with models from the 1980s and 1990s including Shari Belafonte, Berry Berenson, Andie MacDowell and Rachel Williams.
Avedon’s pioneering notions on the psychology of film and advertising, wherein he propels forward the idea that it is not necessarily product, but rather aspiration and projection being sold—a revolutionary notion at the time – is evident in the additional works displayed in the exhibit: Catherine Deneuve not only reciting her lines but rather revealing her personal truths through Avedon's process for the 1972 Chanel No 5 series and short films from 1973 that were commissioned for Japanese apparel brand, Jun Ropé, where Avedon stars as himself in the process of shooting models and actresses including Lauren Hutton, Jean Shrimpton, Veruschka von Lenhdorff and Anjelica Huston.
Whether stylized and maximal, or raw and personal, the highly influential works contained within “RICHARD AVEDON — MOVING IMAGE” explore Avedon’s thoroughly researched processes, meditate on the relationships that exist between director and subject, and reveal the artistry of his incredible film work.
The “RICHARD AVEDON – MOVING IMAGE” exhibit continues Cadillac and Visionaire’s curational partnership at Cadillac House, challenging the conventional perceptions of a gallery experience, by creating interactive, multi-sensory and perceptive-altering installations that are open to the public. It will be open to the public at Cadillac House (330 Hudson Street) from September 8 – September 31, weekdays 7AM – 7PM and weekends from 10AM – 7PM.
Exhibition design by Visionaire in collaboration with Marla Weinhoff, set designer and long-time Avedon collaborator. Digital Video Transfers by Rainbow Video Duplicating, Inc. Production by Tom Palmer / PSA.
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Richard Avedon and Visionaire
Richard Avedon was an important, early supporter of VISIONAIRE and a personal friend of the co-founding editors, Cecilia Dean and James Kaliardos. As a model, Avedon shot Dean for advertising campaigns. As a makeup artist, Kaliardos worked closely with the photographer on shoots for the last decade of his career (as well as being an occasional theatre companion and barber). Richard Avedon, or Dick, as he was affectionately known, also provided the raw material for what would become VISIONAIRE 37 VREELAND MEMOS, when he brought to the VISIONAIRE offices a comprehensive stack of memos he had received from Diana Vreeland from her time as editor-in-chief of Vogue, stating “this would make a great issue!”
About The Richard Avedon Foundation
The film and video seen in RICHARD AVEDON — MOVING IMAGE were the result of a collaboration between researchers at The Richard Avedon Foundation working alongside Visionaire staff unearthing and digitizing this long overlooked material. The recent relocation of the Foundation to its new building, located at 451 West 54th Street, will continue to enable the Foundation to foster research in Avedon’s body of work, which spans sixty years of fashion, reportage, commercial and portrait photography. The Foundation will open its archive to researchers and enthusiasts alike early this fall.
About Cadillac House
Cadillac House is a meeting place where innovators, creators and the curious can find inspiration — and one another. Located in downtown New York City, Cadillac House represents the brand’s commitment to its new home, one of the most dynamic locales in the world. Open to the public, Cadillac House functions simultaneously as a gallery, retail space, café and exhibition area for the brand’s new vehicles — a venue with an ever-evolving Cadillac point of view on subjects beyond automotive design. Cadillac House has several partnerships including: New York-based coffeehouse Joe Coffee serving coffee and light fare, The Council of Fashion Designers of America maintaining a retail space dedicated to innovative design, and art and fashion publication Visionaire curating non-traditional, immersive and experiential works in The Gallery at Cadillac House.